diff --git a/README.md b/README.md
index 05b0ce2..fed376c 100644
--- a/README.md
+++ b/README.md
@@ -81,6 +81,7 @@ Key commands:
   list         List the contents of a store
   move         Move a key
   remove       Delete one or more keys
+  run          Get the value of a key and execute it
   set          Set a key to a given value
 
 Store commands:
@@ -143,7 +144,8 @@ pda get name
 # Alice
 
 # Or run it directly.
-pda get name --run
+pda run name
+# same as: pda get name --run
 ```
 
 <p align="center"></p><!-- spacer -->
@@ -651,14 +653,14 @@ PDA_DATA=/tmp/stores pda set key value
 
 <p align="center"></p><!-- spacer -->
 
-`pda get --run` uses `SHELL` for command execution.
+`pda run` (or `pda get --run`) uses `SHELL` for command execution.
 ```bash
 # SHELL is usually your current shell.
-pda get script --run
+pda run script
 
 # An empty SHELL falls back to using 'sh'.
 export SHELL=""
-pda get script --run
+pda run script
 ```
 
 <p align="center"></p><!-- spacer -->
diff --git a/cmd/get.go b/cmd/get.go
index 28edda2..2c4f8d4 100644
--- a/cmd/get.go
+++ b/cmd/get.go
@@ -54,6 +54,22 @@ For example:
 	SilenceUsage: true,
 }
 
+var runCmd = &cobra.Command{
+	Use:   "run KEY[@STORE]",
+	Short: "Get the value of a key and execute it",
+	Long: `Get the value of a key and execute it as a shell command. Optionally specify a store.
+
+{{ .TEMPLATES }} can be filled by passing TEMPLATE=VALUE as an
+additional argument after the initial KEY being fetched.
+
+For example:
+	pda set greeting 'Hello, {{ .NAME }}!'
+	pda run greeting NAME=World`,
+	Args:         cobra.MinimumNArgs(1),
+	RunE:         run,
+	SilenceUsage: true,
+}
+
 func get(cmd *cobra.Command, args []string) error {
 	store := &Store{}
 
@@ -91,11 +107,6 @@ func get(cmd *cobra.Command, args []string) error {
 		return fmt.Errorf("cannot get '%s': %v", args[0], err)
 	}
 
-	run, err := cmd.Flags().GetBool("run")
-	if err != nil {
-		return fmt.Errorf("cannot get '%s': %v", args[0], err)
-	}
-
 	noTemplate, err := cmd.Flags().GetBool("no-template")
 	if err != nil {
 		return fmt.Errorf("cannot get '%s': %v", args[0], err)
@@ -112,8 +123,8 @@ func get(cmd *cobra.Command, args []string) error {
 		}
 	}
 
-	if run {
-		return runCmd(string(v))
+	if runFlag {
+		return runShellCommand(string(v))
 	}
 
 	store.Print("%s", binary, v)
@@ -194,7 +205,7 @@ func applyTemplate(tplBytes []byte, substitutions []string) ([]byte, error) {
 	return buf.Bytes(), nil
 }
 
-func runCmd(command string) error {
+func runShellCommand(command string) error {
 	shell := os.Getenv("SHELL")
 	if shell == "" {
 		shell = "/bin/sh"
@@ -218,10 +229,22 @@ func runCmd(command string) error {
 	return nil
 }
 
+func run(cmd *cobra.Command, args []string) error {
+	runFlag = true
+	return get(cmd, args)
+}
+
+var runFlag bool
+
 func init() {
 	getCmd.Flags().BoolP("include-binary", "b", false, "include binary data in text output")
 	getCmd.Flags().Bool("secret", false, "display values marked as secret")
-	getCmd.Flags().BoolP("run", "c", false, "execute the result as a shell command")
+	getCmd.Flags().BoolVarP(&runFlag, "run", "c", false, "execute the result as a shell command")
 	getCmd.Flags().Bool("no-template", false, "directly output template syntax")
 	rootCmd.AddCommand(getCmd)
+
+	runCmd.Flags().BoolP("include-binary", "b", false, "include binary data in text output")
+	runCmd.Flags().Bool("secret", false, "display values marked as secret")
+	runCmd.Flags().Bool("no-template", false, "directly output template syntax")
+	rootCmd.AddCommand(runCmd)
 }
diff --git a/cmd/root.go b/cmd/root.go
index 82a269d..84e1ed8 100644
--- a/cmd/root.go
+++ b/cmd/root.go
@@ -52,6 +52,7 @@ func init() {
 
 	setCmd.GroupID = "keys"
 	getCmd.GroupID = "keys"
+	runCmd.GroupID = "keys"
 	mvCmd.GroupID = "keys"
 	cpCmd.GroupID = "keys"
 	delCmd.GroupID = "keys"
diff --git a/testdata/help__ok.ct b/testdata/help__ok.ct
index 339038a..7065f74 100644
--- a/testdata/help__ok.ct
+++ b/testdata/help__ok.ct
@@ -18,6 +18,7 @@ Key commands:
   list         List the contents of a store
   move         Move a key
   remove       Delete one or more keys
+  run          Get the value of a key and execute it
   set          Set a key to a given value
 
 Store commands:
@@ -58,6 +59,7 @@ Key commands:
   list         List the contents of a store
   move         Move a key
   remove       Delete one or more keys
+  run          Get the value of a key and execute it
   set          Set a key to a given value
 
 Store commands:
diff --git a/testdata/root__ok.ct b/testdata/root__ok.ct
index f288cf9..099e74b 100644
--- a/testdata/root__ok.ct
+++ b/testdata/root__ok.ct
@@ -17,6 +17,7 @@ Key commands:
   list         List the contents of a store
   move         Move a key
   remove       Delete one or more keys
+  run          Get the value of a key and execute it
   set          Set a key to a given value
 
 Store commands: